![]() ![]() In Latin America, other publishers have taken root, such as Planeta, Santillana and Random House-Mondadori, recently renamed Penguin Random House Grupo Editorial. ![]() The resulting companies now operate independently with their own editorial and commercial policies.īecause of this, British or American publishers such as Penguin, Random House, Harper Collins and Macmillan can be found in India, South Africa and Australia. They established subsidiaries, trained professionals and encouraged the transfer of skills. These markets were ready for the emergence of a middle class eager to consume books, and western firms started developing their operations early on. Large international firms operate alongside much smaller companies. The Spanish market, meanwhile, is extremely buoyant due to rising living standards in Latin America and public policies to promote books and reading.īoth markets are huge and dynamic, with high growth. ![]() It leads the pack in terms of professionalism, innovation and its record for initiating long-term trends. The market for books in English is by far the largest, and is driven by vigorous marketing. ![]()
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